2015-05-29 21:08:10 UTC
optimizing web pages for tablets. I happen to think that several of my
pages look just fine on tablets. However, Google has an analytic that gives
all my pages really bad ratings in terms of font size, certain embedded
code, etc. I get lots of smiles for not having scripts running (I'm serving
static pages), but that's about all Google likes about my pages.
Google says that they're going to CHANGE the way they rank pages based on
how well the pages pass their analytics, that is, how well they will display
This annoys me a lot because Google's search used to always be about
content, not prettiness. So, now it becomes a dog and pony show <sigh> just
like everything else in modern merchandising.
I'm wondering, though, will this really be that important? Google isn't
saying they're going to block results that point to ugly pages, but that
they're going to change the ranking. The only search where Google has been
especially helpful to me is to land users on my SF Games page. Put in terms
such as "San Francisco" and "games" and the SF Games page is usually either
first or second. That's important in getting new gamers. But otherwise,
other pages such as my tech support or software pages don't come up except
when using very unique words anyway, because there've always been so much
competition that I would never be able to show up in Google's results
without buying their advertising.
So, should I (we, you, anybody) be concerned about Google's support of
pretty results over relevant ones?
Here's a URL to their analytics page:
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