Post by poldyPost by RoyAnyone notice the increased "pay wall" stuff on the Mercury News website?
Same with the East Bay Times (same company). If you have an ad
blocker try allowing ads. Some sites aren't too intrusive with their
ads. The problem is these print institutions lack the kind creative
management to the solve the problem of the digital age. You can embed
ads that a blocker won't catch as long as they aren't targeted and
what everyone gets. But so many still think that targeted ads work
though I read an article a few years back in Advertising Age saying
they didn't work.
Their subscriptions must be way down.
Not surprising they will do whatever they can to generate revenues.
I recently met the new, and now former, Mercury News local reporter for
Cupertino, Keith Menconi. A really smart guy, who has a lot of
experience in media. He used to work for radio station in Taipei. He's
Caucasian but speaks Mandarin.
He said that even though he had just been hired, that he wasn't sure how
long he'd be there because there were a lot of staff reductions at BANG
(Bay Area News Group). Sure enough, less than a week after I met him he
had been laid off.
I had met with a Chronicle business reporter last week, and she said to
refer the laid-off BANG reporter because the Chronicle was hiring.
It's a very tough business. We now get the New York Times because the
quality of the Mercury News is so abysmal that my wife didn't want to
get it anymore. But the New York Times is so good that we have them
piling up, unable to keep up.